Brand identity – LEE Filters | sixty8seventy
portfolio_page-template-default,single,single-portfolio_page,postid-15859,bridge-core-2.6.0,qode-page-transition-enabled,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-24.5,qode-theme-bridge,qode_header_in_grid,wpb-js-composer js-comp-ver-6.6.0,vc_responsive

Brand identity – LEE Filters

About This Project

LEE Filters required a refresh of their branding. They were using two separate logos for various divisions of the company, resulting in a confusing message for their customers. The solution is a simple text lead logo, using a rectangle with rounded corners around the word LEE. I had already implemented this graphic style on some logos designed for the branding of new products they had recently launched. They now have a cohesive brand identity that is both modern and fresh looking.


Brand identity


LEE Filters

Branding, Design, Logo, Typography