Lee Filters - sixty8seventy
page-template,page-template-full_width,page-template-full_width-php,page,page-id-16653,page-child,parent-pageid-16460,bridge-core-2.9.3,qodef-qi--no-touch,qi-addons-for-elementor-1.5.4,qode-page-transition-enabled,ajax_fade,page_not_loaded,,hide_top_bar_on_mobile_header,qode-child-theme-ver-1.0.0,qode-theme-ver-29.0,qode-theme-bridge,disabled_footer_top,wpb-js-composer js-comp-ver-6.9.0,vc_responsive,elementor-default,elementor-kit-16429


Logo and Branding


Lee Filters

LEE Filters required a refresh of their branding. They were using two separate logos for various divisions of the company, resulting in a confusing message for their customers. The solution is a simple text lead logo, using a rectangle with rounded corners around the word LEE. I had already implemented this graphic style on some logos designed for the branding of new products they had recently launched. They now have a cohesive brand identity that is both modern and fresh looking.